Eddie, chief executive of Easygo, the company behind Stake and Kick, used his timeline on Thursday to publish a milestone sized like a venture round: since 2022, Kick has processed $325 million in subscriptions and Kicks, and creators have kept 95 percent of it.

The number arrived with a second, more ambitious figure attached. Had that same revenue flowed through other platforms, Eddie wrote, creators would have received $100 million to $200 million less. The claim rests on a counterfactual that no auditor will ever be asked to verify, and it carries the precision of a range wide enough to hold a mid-sized acquisition.

The 95/5 split is not a detail of the announcement; it is the announcement. Kick's pitch to streamers is that it takes five cents on the dollar where rivals have historically taken a far larger cut, and the $325 million figure exists largely to make that split look like generosity with a receipt.

Kicks, for the uninitiated, are Kick's virtual gift currency, purchased by viewers and sent to streamers, and the figure counts that flow alongside subscription revenue. The number was posted by the chief executive of the company that owns the platform, the currency, and the casino, which is what vertical integration looks like in a single tweet.

95/5 makes a pretty big difference

Indeed it does. By Eddie's own arithmetic, it makes a difference of somewhere between $100 million and $200 million, depending on which end of the range one finds persuasive.